There is no clear and precise definition of what constitutes creativity in photography. Unlike other art forms, a creative photo is a photo to which an original artistic touch has been added. However, creative photography is no excuse for bad photography. For a photo to be considered creative, there must be an intention to say something. All photographs should tell a story to the viewer. The creative part should only contribute to it.
Adopting a creative approach is an endless process in which exchanges and ideas come and go to enrich our vision.
There is no recipe for creative photography and knowing what Beauty is, but there are good practices, such as using the right tools. Framing and composition are at your service to translate into images what you find beautiful.